When fitness is your passion, running your own gym may seem like a piece of cake. However, as with other business, being a gym owner comes with its own set of challenges. If you’re new to the industry and it’s your first gig at being a gym owner, you’ll soon realize it’s not the cakewalk you first thought it was.
While I don’t mean to discourage new gym owners, it is important to take the right steps if you want your gym to be successful. While it’s only natural to make some mistakes along the way, but some mistakes can potentially be fatal to your new business. That’s why we have listed some of the most common mistakes that gym owners make:
1. Not Having Enough Options
When it comes to gyms, one of the most important factors that contribute to member retention is client experience. Many gyms only have programs and equipment designed for people who are already fit. Since all gym members have their own unique set of needs and goals, you should be able to service everyone that walks into your establishment.
So, make sure that you have a wide range of workout equipment and programs for people from powerlifters to ordinary members alike. If you’re looking for a wide range of machines and fitness equipment, feel free to check out Fitness World’s array of products.
2. Spending Too Much Time on Training
As a gym owner, it’s understandable that you want to share your knowledge and help others reach their fitness goals. But, being a trainer and gym owner are two completely different things. There are plenty of gyms around and you need a defined strategic business plan to offer a unique experience to your members. You will have to manage your time between focusing on running your business, developing marketing plans, gaining new customers, and of course, training members.
3. Giving New Members Priority Over Old Members
There’s a popular saying in marketing that says, “80% of your business comes from 20% of your customers.” Many times, gym owners get too busy with acquiring new members and forget about their old members. While new members are crucial for growth, you need to focus on your old members too. You can organize some retreats or events at the gym to remind your old members that you still value their business.
4.Not Introducing New Programs
The fitness industry is dynamic and new trends pop up every now and then. If you don’t keep up with the latest trends and workout plans, you risk losing business. Keep an eye on what your competition is doing and have brainstorming sessions with your team to introduce new programs.
You can also talk to your members and ask what kind of programs they’d like to have at the gym and get their feedback on your services. Offering a free one-day trial will also prove to be beneficial in getting new business.
5. Picking the Wrong Location
Gyms are location-based businesses and most of your members will come from the vicinity. If your gym is located in a remote location or far away from everything, you won’t get many sign-ups despite great marketing efforts. Working out is something many people don’t enjoy to begin with so, if you members have to spend a lot of time just to get to your gym, they will eventually move to your more conveniently-located competitors.
Now that you know which mistakes to avoid, you can work on growing your business. It’s also important to learn from the mistakes you make and not repeat them. With a positive attitude and a strong work ethic, you can make your gym a success.