WHO WE ARE
Fitness World – the adorable brainchild of a visionary – had humble origins in 1993 with the launch of a slimming machine. Over the years, the company’s range of world-class fitness equipment grew significantly.
Today, Fitness World is the preferred choice for fitness equipments in home, corporate, institutional and commercial segments. Fitness World is India’s Favourite Fitness Brand admired by million’s of people across India.
We at Fitness World firmly believe in the age-old saying “Prevention Is Better Than Cure”. I am sure you also must be deeply conscious of the drastic change in lifestyle in the last two decades. This has almost eliminated physical activity in people due to the sedentary working style of people coupled with increasing use of junk food. As a result, obesity is increasing at an alarming rate, particularly among young people. .
Changed lifestyle and food habits have obviously resulted in increase in various health complications such as work stress, cardio-vascular diseases, diabetes, hypertension, insomnia, etc. The unfortunate reality is that it has started affecting even the young generation, which is the future of the nation and includes future potential Olympics and other international athletic events winners. This has taken the happiness out of the lives of most people.
Fitness equipment is perceived to be an integral part of preventive health management and not a luxury anymore and is instrumental in avoiding curative therapy, which is very expensive, time-consuming, reduces national productivity and leads to debilitating long-term illnesses.
This is abundantly evident in the phenomenal increase in the number of health clubs and gyms that have mushroomed across the country, even in small towns. Health consciousness has compelled most star-rated hotels and housing societies to open gyms and exercise centres. People have started buying fitness equipment even for their personal use at homes.
Weight-lifting, weight-training, stamina-building, cardio-vascular, etc., exercises, through fitness equipment, enhance the performance of athletes to international levels and can be instrumental in producing Olympic and other international sporting events winners.
This is clearly proved by the Olympic and other international events medal tally of countries such as China, the United States, the Russian Federation, the United Kingdom, Germany, Australia, South Korea, etc., to name just a few, who use fitness equipment extensively.
International and national agencies such as the World Health Organization and the medical fraternity across the globe are spending astronomical amounts of funds for vigorously and proactively disseminating awareness of the ways of remaining physically and mentally healthy and fit as it not only results in longevity of life but also a comfortable and happy existence.
It is important to understand that a regular exercise regimen not only results in a happy and healthy life but also contributes substantially to productivity.
I would like to encourage each one of you to keep fit and enjoy the tremendous joys of a healthy life. In the ultimate analysis, health is far more important than just wealth. That is why, we have incorporated Fitness Tips and Fitness Newsletter in our website for your benefit.
I urge upon you to subscribe to our Fitness Newsletter free of cost. I also invite you to Get Social through our website free of cost.
I would like to wish you all a very happy and healthy life!
Dr Dinesh Kapoor
Presence across India
Fitness World has a closely-knit network of over 112 dealers across India with presence even in remote areas. The dealers have been entrusted with a diverse range of over 400 fitness products.
Fitness World’s customer base includes the very modest social segment, public luminaries, top-rated hotels, mega-class gyms, high-end residential and business complexes, corporate honchos and entities from the entertainment world.
Fitness World’s core team comprises 150 people representing the best talent in the fitness line. Research and development is a passion at the company – we believe in selling products that meet the highest standards, yet are priced economically.
Recently, Fitness World bagged a prestigious order from the Sports Authority of India for installation of fitness equipment in stadiums at 15 locations across India.
Alliances in the Fitness Domain
Fitness World has embarked on strategic business alliances with American giants manufacturing world-class fitness equipment. With Nautilus, Woodway USA and Water Rover added to Fitness World’s inventory, the company has graduated to a broad and versatile range of low-end to highest-end products.
Fitness World has successfully diversified into the elite segment of golf carts.
Our golf carts have been bought by individuals, residential complexes, corporate houses, private and government institutions, golf courses, exhibitions, resorts and clubs.
What’s more, our golf carts have the distinction of ferrying VVIPs such as Mr. A.K. Antony (Union Defence Minister), Mr. Ratan Tata (renowned industrialist), Mr. Jyotiraditya Scindia (Union Minister of State for Power), Mr Sachin Pilot (Union Minister of Corporate Affairs), Ms. Renuka Choudhary (Union Minister of State for Ministry of Women and Child Development), Mr. Farooq Abdullah (Union Minister for New and Renewable Energy), among others.
Outlook towards the Future
Fitness World has embraced technology wholeheartedly. The company extensively uses remote video-based selling techniques through Skype. Customers can view an in-depth demonstration of equipment via video from anywhere across the country.
Fitness World strives to be customer-driven – the focus will be to continuously offer services that add value and enhance exercising pleasure!