The Indian real estate is evolving at speed with projects specifically designed to up the buyers’ standard of life. Most people want to invest in properties that provide multiple facilities and a luxurious lifestyle.
Fitness being a major part of the well to do lifestyle, one of the most desired amenities in a luxury residential project is a fitness facility. It has a multitude of benefits for its residents as well as the builder. Adding a fitness facility to a residential project introduces the builder to the high-class buyers, it increases the overall property value, it also adds to brand’s position in the market.
Here’s how the real estate builder benefits by including a fitness facility to their residential project:
1. Marketing strategy
A fitness facility is a desired amenity amongst home buyers and therefore can be used as the USP of a project. It attracts people looking for luxurious amenities.
A fully equipped fitness center makes the property attractive to both,buyers and investors.
2. Greater brand value
Partnering with professional fitness brands and investing in high-quality equipment’s for the fitness facility adds to the brand value.
Adding mediocre quality equipment while installing the fitness facility in a top-class residential project will only depreciate the brand value and hamper client satisfaction. Installing a variety of high-quality fitness equipment’s and following a competitive pricing will cater to the needs of different audiences.India’s favourite brand, Fitness World specializes in gym installation and high-quality fitness equipment for commercial and residential gyms since 25+ years.
3. Better lifestyle
People are constantly looking for ways to upgrade their lifestyle and stay in good health, and staying fit is a part of this. However, convenience has proved to be a big deterrent for people attempting to be fit.
Adding a fitness facility to the residential project can help residents achieve their fitness goals, promoting a better lifestyle through this added amenity in the project.
4. Aesthetic Appeal
Properties that look aesthetically pleasing, with added amenities and are furnished attract more prospects. A complete furnished gym with good quality equipment, recreation room and a pool often top the list for building in a buyer’s mind.
Providing for customer’s needs and comforts is a perfect strategy that benefits both the builder’s brand and the customers. This has a positive influence on the customers’ life, the property value for sale and attracting investors.