Running a gym is just like any other business. You need to be on top of your game to stay ahead of competitors. You will have to come up with unique and engaging marketing campaigns to get your gym widespread visibility.
Go through the 8 tips mentioned below and adopt a marketing campaign that suits your business best:
1. Launch unique offers to get your audience’s attention:
You will have to launch introductory offers based on how old or established your gym is. If you are a fairly new gym and want to sign up a lot of customers at one go, then you will have to offer significant discounts. A 30% discount on membership will grab the attention of fitness enthusiasts and they will be tempted to visit your gym for queries.
Make sure your gym is equipped with world-class equipment so that visitors are instantly impressed and compelled to join.
2. Sponsor local bodybuilding events:
Most bodybuilding events are in need of funds. Get in touch with them and offer your services as a co-sponsor. In return, your gym will most likely receive mention in the event’s promotional material.
Associating your gym with such events will help your gym get noticed far and wide in the local community.
3. Submit a press release:
Submit an online press release or approach local print media to advertise your gym. Online press releases, in particular, are inexpensive and have longevity – they remain online for years to come.
4. Invest in quality giveaways:
You could give away freebies such as gym bags, sports bottles, keychains or pens. Distribute them at local supermarkets, malls and housing societies. These goodies will spark an interest in your target audience, compelling them to seek your services.
5. Distribute flyers regularly:
An attractive flyer is inexpensive to create and a great promotional tool. Use a visually appealing design and engaging content to create flyers that strike a chord with your audience. Distribute these flyers at vantage points in your local community.
6. Invest in banners:
A strategically placed banner can do wonders for your business. Install banners at bus stops or outside colleges and malls for the ultimate visibility!
7. Build an army of followers on social media:
Social media is where you can find your audience at the click of a mouse. Create pages for your gym on networking sites such as Facebook and Twitter. Make regular posts, engage with followers and resolve their queries in a timely manner to stay in their minds forever!
8. Seek references:
Ask current customers to bring in more members by spreading word about your services. Offer rewards for such references.
Did you find these tips useful? Use them to gain quality membership for your gym! Share your feedback in the comment box below!