Fitness and wellness are among the fastest growing industries today and that means there is ample potential for fitness clubs and commercial gyms to capitalize on this opportunity. However, with an overwhelming number of gyms coming up these days, it can be a challenge to set your establishment apart from the crowd and grow your membership sales.
If you’re a new gym owner, getting your name out there can be an even more daunting task. However, it doesn’t have to be as difficult as it seems to be. We have listed down some simple to execute strategies that can help you make your gym stand out and increase your gym memberships:
1. Identify and Market Your USP
In order to differentiate your commercial gym from others, you will need a USP or unique selling proposition. This means that you need to offer something that your prospective members won’t find elsewhere. If you don’t have a USP, then you can always create one by offering a unique service. Once you have identified your gym’s USP, it is crucial to promote it on all channels of advertising that you plan to use.
2. Offer a Free Week Trial
One of the biggest barriers to joining a gym is the risk of signing up for something the members aren’t sure about. By offering a free week trial, you eliminate this risk and give your members a clear picture of what your gym has to offer. What’s more, this will give you a week to make a great impression and dazzle them with your expertise and services.
3. Introduce Special Offers
Everyone loves a good deal; especially around the festivities. Make the most of this time and offer exciting offers to your customers to boost your memberships. Many businesses offer some discount on their membership fee. You can also make your gym stand out by offering free diet consultation, health guides, and other value added services.
4. Keep in Touch with Prospects
If you’re looking to increase the number of memberships your commercial gym has, then your list of prospects is the best place to start. In fact, over 50% of your membership sales will come from follow ups. So, when someone inquires about your gym or health club’s services, save their contact details and send them periodic reminders and offers. This will prove to be much more economical and effective in acquiring new members as compared to advertising.
5. Use Digital Marketing to Grow Members
Digital marketing enables you to reach your target audience when they are looking for the services you offer. Using avenues like PPC (pay-per-click) and social media, you can run ads that will reach only to the relevant demographic. You can also use social media websites like Facebook and Instagram to increase brand awareness.
Growing membership sales is a must for every commercial gym in order to keep the business viable. Using the above-mentioned tips you can grow your member base and take your gym to a new level. Another important factor to consider is your gym layout when it comes to growing and retaining your members. So, if you’re looking for gym setup services for your commercial gym, contact Fitness World for state-of-the-art equipment and planning.