How Commercial Gyms Can Cope Up During Uncertain Times in 2021
Similar to 2020, 2021 is also somewhat proving to be a tough year for health clubs and commercial gym owners. If you have decided to close, as many other fitness facilities have, there’s no clear date as to when you can reopen. This ends up putting your business at risk.
You need not worry though. There are still many things you can do to stay busy and prepare for the reopening day.
Listed below are three things you can start doing right away!
1) A Thorough Gym Cleaning
Having your fitness facility cleaned is a good idea regardless. But now is the perfect time to give your clean your commercial gym. If you ended up opening your gym recently for a short period and had to shut it down again due to the current lockdown, a thorough cleaning is a must. You can eliminate the possibility of COVID and other germs in common areas. You can clean your equipment using a microfiber cleaning cloth and disinfectants.
You should also oil and lubricate your fitness equipment from time to time. This will ensure that they remain in good working condition by the time your gym reopens.
2) Keep in Contact with Your Members
Amid the lockdown, it’s safe to say that your members are missing your gym facility as much as you are missing them. During difficult times, you can provide positivity and encouragement to help them stay fit at home.
You can do so by mailing them home workout suggestions or exercise of the day. By staying connected with your members, you will create a supportive community, and they will appreciate your efforts by the time your gym reopens.
3) Get Creative with Cash Flow
Without a doubt, the financial issues of a temporary shutdown could be massive. There is no quick remedy for the loss of cash inflow. However, there are ways to mitigate this problem. You can keep your gym business running in some form or the other and help your employees who have been affected by the COVID pandemic.
Start by offering prepayment or gift certificates for the personal training or group training sessions that your fitness club provided earlier. This can benefit the members and help you with the much-needed income.
You can also set up a Go Fund Me account where loyal members can donate to help your gym staff. This tactic has worked immensely in various sectors, and if your members feel like they are a part of a community, they will be more likely to contribute.
We hope you have gained some valuable insights from this article. Feel free to connect with us if you are looking for more ways to improve your fitness facility and prepare for reopening. Our experts are here to help you through every step of the way!